9
30 field events are tracked alongside activation workstreams.
Refined Build Spec
One World Cup operating system for launch, tour, retail, partnerships, Rockefeller Center, and tournament-period execution.
9
30 field events are tracked alongside activation workstreams.
19
0 complete.
15
4 active event conflicts and 3 blocked field tasks need action.
15
Deliverables still waiting on stakeholder signoff.
Program Narrative
What leadership needs to understand in under two minutes.
Pillar Readiness
Execution signal by workstream.
0% ready
2 activations
4 deliverables
Product launches, album distribution, sticker retail, and commerce readiness.
0% ready
2 activations
3 deliverables
Four-region van tour, local swap events, and market-by-market field execution.
0% ready
2 activations
5 deliverables
Coca-Cola, Telemundo, ZDF, TikTok, PR, and talent-driven amplification.
0% ready
1 activations
3 deliverables
NYC hub, pop-up truck, ticket booth, launch story, and announcement moment.
0% ready
2 activations
4 deliverables
Planning meetings, approvals, production deliverables, and stakeholder handoffs.
Controls
Import, export, and presentation-safe outputs.
Control Tower
The immediate execution clock across activations, field events, and approvals.
Next 14 Days
Album seeding list finalized (~100 names)
Media and influencer seeding
Album reveal resize and jumbotron cutdown
Website, app, jumbotron
Rock Center June 4 concept re-presentation
Internal leadership review
US / Mexico / Canada mobile-tour video versions
Mobile tour screens
Critical Blockers
Media, PR & Cultural Amplification
Coordinate Telemundo, ZDF, PR seeding, TikTok launch, and earned-media storytelling into a coherent campaign layer.
Co-seeding addresses have not been fully shared
Distribute confirmed addresses to the full working team.
Album printing location still needs confirmation
Confirm West Virginia versus Wisconsin and update operations.
A'ja Wilson clearance remains unresolved
Check with Caleb and confirm whether the asset can be used.
Risks & Decisions
The issues most likely to change timeline or confidence.
Edit or add risks directly from the overview so blockers stay visible.
Co-seeding addresses have not been fully shared
Distribute confirmed addresses to the full working team.
Album printing location still needs confirmation
Confirm West Virginia versus Wisconsin and update operations.
Mexico flag legal restriction affects localized creative
Finalize legal-safe versioning before market assets are locked.
A'ja Wilson clearance remains unresolved
Check with Caleb and confirm whether the asset can be used.
Paid spend increase still needs approval
Approve larger spend envelope or lock a conservative media plan.
Italy social coordination is not visible to the U.S. team
Define change-notification process and add owner.
Decision Clock
Decisions that need a clear owner and date.
Album printing location still needs confirmation
Confirm West Virginia versus Wisconsin and update operations.
Paid spend increase still needs approval
Approve larger spend envelope or lock a conservative media plan.
Operating Snapshot
Who is carrying load and where the plan is concentrated.
Field Ops Watch
Upcoming 30 Days
2
Open Event Tasks
138
Open Questions
110
Conflict / Blocked
7
Market Coverage
Owner Load
2 activations • 24 events • 131 event actions • 4 deliverables • 1 risks
1 activations • 1 events • 4 event actions • 3 deliverables • 3 risks
3 activations • 0 events • 0 event actions • 6 deliverables • 4 risks
0 activations • 5 events • 0 event actions • 0 deliverables • 0 risks
0 activations • 0 events • 3 event actions • 0 deliverables • 0 risks
Phase Snapshot
Planning
1
Launch
4
Tournament
3
Closeout
1