BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Panini x NWSL//Social Schedule//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:NWSL Launch Week Social Schedule
X-WR-TIMEZONE:America/New_York
BEGIN:VEVENT
UID:nwsl-social-1@panini-nwsl
DTSTAMP:20260408T152240Z
DTSTART:20260311T120000Z
DTEND:20260311T123000Z
SUMMARY:[Instagram Reel] TSX Hero Reel
DESCRIPTION:National launch frame from TSX. Source asset for all downstream handles.\\nPlatform: Instagram Reel\\nOwner: Panini Social\\nStatus: approved\\nPaid media: Yes\\nTags: @PaniniAmerica\, @NWSL\, @NWSLPA
CATEGORIES:Instagram Reel
STATUS:CONFIRMED
END:VEVENT
BEGIN:VEVENT
UID:nwsl-social-2@panini-nwsl
DTSTAMP:20260408T152240Z
DTSTART:20260311T121500Z
DTEND:20260311T124500Z
SUMMARY:[Instagram Story] Launch Story Frame
DESCRIPTION:Fast-moving story sequence bridging from TSX reveal to season partnership.\\nPlatform: Instagram Story\\nOwner: Panini Social\\nStatus: in_review\\nTags: @NWSL
CATEGORIES:Instagram Story
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:nwsl-social-3@panini-nwsl
DTSTAMP:20260408T152240Z
DTSTART:20260311T140000Z
DTEND:20260311T143000Z
SUMMARY:[TikTok] Athlete Gifting TikTok
DESCRIPTION:Players opening their first Panini x NWSL cards. Player-first tone.\\nPlatform: TikTok\\nOwner: Creator Team\\nStatus: in_review\\nTags: @NWSL\, @NWSLPA
CATEGORIES:TikTok
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:nwsl-social-4@panini-nwsl
DTSTAMP:20260408T152240Z
DTSTART:20260311T153000Z
DTEND:20260311T160000Z
SUMMARY:[X] Club Toolkit Post
DESCRIPTION:Club toolkit handoff with matchweek-ready assets and tag guidance.\\nPlatform: X\\nOwner: League Social\\nStatus: draft\\nTags: @NWSL
CATEGORIES:X
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:nwsl-social-5@panini-nwsl
DTSTAMP:20260408T152240Z
DTSTART:20260311T170000Z
DTEND:20260311T173000Z
SUMMARY:[LinkedIn] Partner LinkedIn Recap
DESCRIPTION:Partnership launch recap for brand\, retail\, and business audiences.\\nPlatform: LinkedIn\\nOwner: Partnerships\\nStatus: pending
CATEGORIES:LinkedIn
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:nwsl-social-6@panini-nwsl
DTSTAMP:20260408T152240Z
DTSTART:20260311T190000Z
DTEND:20260311T193000Z
SUMMARY:[Instagram Feed] NWSLPA Amplification
DESCRIPTION:Player association channel amplification with approved partner tags.\\nPlatform: Instagram Feed\\nOwner: NWSLPA Social\\nStatus: in_review\\nTags: @NWSLPA\, @PaniniAmerica
CATEGORIES:Instagram Feed
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:nwsl-social-7@panini-nwsl
DTSTAMP:20260408T152240Z
DTSTART:20260312T130000Z
DTEND:20260312T133000Z
SUMMARY:[Instagram Feed] Talking Partnership 16:9
DESCRIPTION:League-wide partnership cut in horizontal format. Lead with scale and season runway.\\nPlatform: Instagram Feed\\nOwner: Panini Social\\nStatus: in_review\\nPaid media: Yes\\nTags: @PaniniAmerica\, @NWSL
CATEGORIES:Instagram Feed
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:nwsl-social-8@panini-nwsl
DTSTAMP:20260408T152240Z
DTSTART:20260312T140000Z
DTEND:20260312T143000Z
SUMMARY:[Instagram Reel] Talking Partnership 9:16
DESCRIPTION:Vertical partnership cut optimized for Reels and Stories distribution.\\nPlatform: Instagram Reel\\nOwner: Panini Social\\nStatus: in_review\\nTags: @PaniniAmerica\, @NWSL
CATEGORIES:Instagram Reel
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:nwsl-social-9@panini-nwsl
DTSTAMP:20260408T152240Z
DTSTART:20260312T160000Z
DTEND:20260312T163000Z
SUMMARY:[Instagram Story] NWSL Repost
DESCRIPTION:League handle repost of partnership announcement with season framing.\\nPlatform: Instagram Story\\nOwner: NWSL Social\\nStatus: pending\\nTags: @NWSL
CATEGORIES:Instagram Story
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:nwsl-social-10@panini-nwsl
DTSTAMP:20260408T152240Z
DTSTART:20260313T130000Z
DTEND:20260313T133000Z
SUMMARY:[Instagram Feed] Matchday Pickup
DESCRIPTION:Carry launch into weekend matchday collecting rituals with club-ready variations.\\nPlatform: Instagram Feed\\nOwner: Club Social\\nStatus: pending\\nTags: @NWSL
CATEGORIES:Instagram Feed
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:nwsl-social-11@panini-nwsl
DTSTAMP:20260408T152240Z
DTSTART:20260313T140000Z
DTEND:20260313T143000Z
SUMMARY:[Instagram Feed] Tunnel Hype Carousel
DESCRIPTION:Athlete tunnel rollout carousel across 4x5 delivery. Top athlete highlights.\\nPlatform: Instagram Feed\\nOwner: Panini Social\\nStatus: draft\\nPaid media: Yes\\nTags: @PaniniAmerica\, @NWSL\, @NWSLPA
CATEGORIES:Instagram Feed
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:nwsl-social-12@panini-nwsl
DTSTAMP:20260408T152240Z
DTSTART:20260313T150000Z
DTEND:20260313T153000Z
SUMMARY:[TikTok] Tunnel TikTok Compilation
DESCRIPTION:Best-of tunnel compilation in native TikTok format. Player reactions and unboxing energy.\\nPlatform: TikTok\\nOwner: Creator Team\\nStatus: draft\\nTags: @NWSL\, @NWSLPA
CATEGORIES:TikTok
STATUS:TENTATIVE
END:VEVENT
END:VCALENDAR